The National Association for Information Destruction (NAID), Phoenix, has acquired the rights to the trade name Shred School® from Total Training Services Inc., Spartanburg, S.C. NAID is a nonprofit trade association serving the secure destruction industry.
The acquisition follows Ray Barry’s departure from Total Training Services, where he served as president. Barry has taken an executive sales position with Access Information Management.
NAID President Scott Fasken of Colorado Document Security says, “As far as we were concerned, it was no-brainer. Shred School was a strong brand with a good reputation and a mission that aligns perfectly with NAID’s mission.”
Barry says, “It was very important to me that Shred School had a good home. The acquisition of the brand by NAID ensures it will. I can think of nothing better for it.”
NAID says Shred School will be a platform for advanced training on the association’s sales and marketing programs as well as on traditional industry sales techniques and regulatory issues.
“We’re in the process of retooling the Shred School list of services and events,” says NAID CEO Bob Johnson. “In February 2013, we will reintroduce the program with a new website and a full explanation of new member benefits under its name.”